The senior analyst in digital marketing will support the digital marketing strategy built for Cigna Healthcare MEA. To meet marketing and business goals, the candidate will spearhead and direct the region’s digital marketing strategies \xe2\x80\x93. Among the duties are search engine optimization, digital marketing campaigns, CX improvement, website management, and customer engagement digital initiatives.
Enhance your website’s content, structure, and meta tags for better organic search results through search engine optimization (SEO). Perform keyword research, track visitors to your website, and use both on-page and off-page SEO strategies.
Digital marketing campaigns involve the strategic planning and execution of marketing initiatives aimed at accomplishing corporate goals using various channels and platforms, such as social media.
Analytics and Reporting of Digital Marketing
Using tools like Google Analytics, track, examine, and report on important KPIs and indicators for digital marketing. Determine what needs to be improved, make decisions based on evidence, and update stakeholders regularly.
To increase conversion rates, optimize landing pages and websites using conversion rate optimization, or CRO. To improve user experience and increase conversions, run A/B tests, examine user behavior, and make adjustments.
Mobile marketing: Create plans to interact with users of mobile devices via SMS marketing campaigns, mobile apps, responsive web design, and mobile advertising.
Website Analytics and Reporting
To collect and examine data about websites, and make use of web analytics solutions.
Provide reports on user activity, traffic patterns, and website performance on a regular basis.
Provide conclusions and suggestions to relevant parties so they can make strategic decisions.
Use tracking tools for data collection, such as event tracking and conversion tags.
Skills Required
Exceptionally well-organized, with the capacity to oversee and rank several tasks.
a demonstrated ability to operate well in a fast-paced team environment.
Management of vendors and stakeholders
strong analytical abilities
exceptional communication skills both in writing and speaking.
Qualifications
at least five years of digital marketing experience a college or university degree \xe2\x80\x93 Ideally, a major in marketing or digital marketing Concerning Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We help our clients navigate the healthcare system by providing them with the knowledge and understanding necessary to make the best decisions for enhancing their vitality and overall health. Come along as we propel progress and enhance lives.
How To Apply
You can apply directly on the below-given link and share your updated CV. You will get great benefits with an attractive salary: Apply Now
Conclusion
In conclusion, senior digital marketing analyst jobs in Dubai offer exciting opportunities for skilled professionals to make a meaningful impact in the digital landscape. With the right blend of skills, experience, and determination, aspiring digital marketers can thrive in this dynamic and rewarding field.
Unique FAQs
- What are the typical working hours for senior digital marketing analysts in Dubai?
Senior digital marketing analysts in Dubai typically work standard office hours, although some may be required to work evenings or weekends to meet project deadlines. - Are there opportunities for remote work in this field?
Yes, many companies in Dubai offer remote work opportunities for digital marketing professionals, allowing for greater flexibility and work-life balance. - How can I stand out in a competitive job market?
To stand out in a competitive job market, tailor your resume and cover letter to highlight relevant skills and experiences, and leverage professional connections through networking. - What are the biggest challenges faced by senior digital marketing analysts in Dubai?
Senior digital marketing analysts in Dubai face challenges such as keeping up with rapidly evolving industry trends and meeting the ever-changing demands of consumers in a competitive market. - Is relocation assistance provided by companies hiring for these roles?
Some companies may offer
